Business Model Canvas
2 min readMay 3, 2017
Your Business Model on One Page
Created by Alexander Osterwalder & Yves Pigneur (https://www.strategyzer.com/). A global standard used by millions of people in companies of all sizes. You can use the canvas to describe, design, challenge, and pivot your business model. It works in conjunction with the Value Proposition Canvas and other strategic management and execution tools and processes.
Key Partners
- Who are our key partners?
- Who are our key suppliers?
- Which key resources are we acquiring from partners?
- Which key activities do partners perform?
Key Activities
- What key activities do our Value Propositions require?
- Our distribution channels?
- Customer relationships?
- Revenue streams?
Value Propositions
- What value do we deliver to the customer?
- Which one of our customer’s problems are we helping to solve?
- What bundles of products and services are we offering to each customer segment?
- Which customer needs are we satisfying?
Customer Relationships
- What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
- Which ones have we established?
- How are they integrated with the rest of our business model?
- How costly are they?
Customer Segments
- For whom are we creating value?
- Who are our most important customers?
Cost Structure
- What are the most important costs inherent in our business model?
- Which Key Resources are the most expensive?
- Which Key Activities are most expensive?
Revenue Streams
- For what value are our customers really willing to pay?
- For what do they currently pay?
- How are they currently paying?
- How would they prefer to pay?
- How much does each Revenue Stream contribute to overall revenues?
